In March 2013 Cross Country Canada launched a one-of-a-kind marketing campaign that showcased the universal appeal of cross-country skiing to Canadians of all ages and abilities. Geared towards increasing awareness as well as participation levels for the sport, the innovative campaign showcased the many advantages of cross-country skiing by indirectly targeting other sports with fun, catchy slogans.

This fall CCC is pleased to provide a full roll-out of this campaign for use by its member clubs and divisional partners around the country. Clubs and divisions across the country are being provided with customizable print

and digital templates of each of the 4 campaign ads. Clubs and divisions will be able to customize the posters and digital ads with their own logos, contact information and call-to-action messages.

For more information click on: http://www.cccski.com/Membership/BrandHealth/National-Marketing-Campaign-now-available-for-club.aspx#.UlsMuuhrb4g.